{"id":100444,"date":"2020-07-28T13:23:17","date_gmt":"2020-07-28T12:23:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=100444"},"modified":"2020-08-03T20:18:44","modified_gmt":"2020-08-03T19:18:44","slug":"el-otro-lado-tardaremos-tres-anos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100444","title":{"rendered":"El otro lado: Tardaremos tres a\u00f1os"},"content":{"rendered":"

La inversi\u00f3n publicitaria ha sufrido la mayor ca\u00edda en la historia de la medici\u00f3n moderna. En los 5 primeros meses del a\u00f1o la bajada con respecto a 2019 casi supera los 700 millones. Todos los medios sin excepci\u00f3n acusan ca\u00eddas por encima del 30%, con la excepci\u00f3n de digital que se queda en un 22%. Durante el mes de Junio, pese al incremento con respecto a abril y mayo, no parece que recupere el ritmo del a\u00f1o pasado. Afrontamos un tercer trimestre del a\u00f1o clave para sectores como el tur\u00edstico y comercio cuyos negocios se han visto muy afectados durante esta crisis sanitaria. <\/span><\/p>\n

En este n\u00famero de IPMARK analizamos la inversi\u00f3n de las 1000 primeras marcas durante el a\u00f1o pasado. Es una informaci\u00f3n para recortar, no volver\u00e1n los niveles de inversi\u00f3n hasta dentro de 3 a\u00f1os por lo menos. Ahora m\u00e1s que nunca se hace necesaria la propuesta que la pr\u00e1ctica totalidad de asociaciones del sector publicitario enviaron al gobierno durante las primeras semanas de pandemia. Una incentivo fiscal a la inversi\u00f3n publicitaria acelerar\u00eda la recuperaci\u00f3n de \u00e9sta acortando muy probablemente en un par de a\u00f1os la vuelta a los niveles de 2019.<\/span><\/p>\n

\"Jaime
Jaime de Haro, editor de IPMARK<\/figcaption><\/figure>\n

Parece que la propuesta es del agrado de una parte del gobierno, pero otra no est\u00e1 dispuesto a transigir con esta medida. Una pena.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Un art\u00edculo de Jaime de Haro, editor de IPMARK. <\/p>\n","protected":false},"author":29,"featured_media":100454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-100444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"\nEl otro lado: Tardaremos tres a\u00f1os<\/title>\n<meta name=\"description\" content=\"Editorial de Jaime de Haro, editor de IPMARK. 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