{"id":100368,"date":"2020-07-28T11:33:12","date_gmt":"2020-07-28T10:33:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=100368"},"modified":"2021-06-15T10:32:04","modified_gmt":"2021-06-15T08:32:04","slug":"el-decalogo-sostenible-de-decathlon","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100368","title":{"rendered":"El dec\u00e1logo sostenible de\u2026 Decathlon"},"content":{"rendered":"

La sostenibilidad es un compromiso clave en el modelo de negocio de Decathlon, la compa\u00f1\u00eda minorista de art\u00edculos deportivos m\u00e1s grande del mundo (m\u00e1s de 1.350 tiendas en 39 pa\u00edses de todo el mundo). Se trata de un elemento transversal tanto en el proceso de dise\u00f1o, concepci\u00f3n y producci\u00f3n de cualquiera de sus productos, como en todo lo referido a la distribuci\u00f3n, incluidas sus tiendas.<\/strong><\/p>\n

Dentro de su pol\u00edtica de sostenibilidad se incluye la elecci\u00f3n de procesos innovadores y sostenibles en toda la cadena de valor de su negocio.\u00a0<\/span><\/p>\n

1. Ecodise\u00f1o<\/h2>\n

\"\"<\/p>\n

\u00a0Desde 2007 Decathlon ha apostado el uso de materiales reciclados y renovables. Desde entonces ha puesto a la venta casi 4000 art\u00edculos ecodise\u00f1ados que contribuyen a cuidar el planeta.<\/span><\/p>\n

2. Reducci\u00f3n de emisiones de di\u00f3xido de carbono<\/b><\/h2>\n

\"\"<\/p>\n

Utiliza camiones de gas natural licuado para la distribuci\u00f3n de sus productos desde hace dos a\u00f1os.<\/span> \u00a0<\/span><\/p>\n

3. Lucha contra el cambio clim\u00e1tico<\/b><\/h2>\n

\"\"<\/p>\n

La organizaci\u00f3n sin \u00e1nimo de lucro Carbon Disclosure Project (CDP), que analiza el impacto medioambiental a escala global, ha nombrado a Decathlon miembro del <\/span>Supplier Engagement Leaderboard<\/span><\/i>, del que forman parte 160 empresas del mundo.\u00a0<\/span><\/p>\n

4. Ticket digital<\/b><\/h2>\n

\"\"<\/p>\n

En 2018 implant\u00f3 el ticket digital en todas sus tiendas, evitando la impresi\u00f3n de m\u00e1s de 6.523.674 tickets y la emisi\u00f3n de 16.000 kg de CO2 a la atm\u00f3sfera.<\/span><\/p>\n

5. Adi\u00f3s bolsas de pl\u00e1stico<\/b><\/h2>\n

\"\"<\/p>\n

Eliminadas de los puntos de cobro en tienda en junio de 2019. Una medida que ha dejado fuera de circulaci\u00f3n 13 millones de estas bolsas y que promueve la cultura de la reutilizaci\u00f3n.<\/span><\/p>\n

6. Doble Rebote\/Doble Vida<\/b><\/h2>\n

\"\"<\/p>\n

Un proyecto que da una segunda vida a las pelotas de tenis, p\u00e1del, squash y frontenis. 267.000 pelotas recicladas. Adem\u00e1s, gracias a la iniciativa Segunda Vida se han donado de 141.911kg de ropa.\u00a0 La organizaci\u00f3n de eventos para promover la movilidad sostenible (667 acciones) acumula nueve millones de km sostenibles recorridos.<\/span><\/p>\n

7. Protecci\u00f3n de la biodiversidad y el medioambiente<\/b><\/h2>\n

\"\"<\/p>\n

Colabora con WWF Espa\u00f1a con proyectos como la celebraci\u00f3n conjunta de la \u201cHora del Planeta\u201d, dentro del acuerdo marco firmado con la ONG en 2019.<\/span><\/p>\n

8. Voluntariado Ambiental<\/b><\/h2>\n

\"\"<\/p>\n

\u00a0<\/b>6.000 voluntarios, entre clientes y colaboradores, plantaron otros tantos \u00e1rboles y recogieron 23.000 kg de residuos en 2019.\u00a0<\/span><\/p>\n

9. Energ\u00eda renovable<\/b><\/h2>\n

\"\"<\/p>\n

La Comisi\u00f3n Nacional de los Mercados y la Competencia (CNMC) certific\u00f3 hace tres a\u00f1os que la energ\u00eda consumida en todas las tiendas y centros log\u00edsticos de Decathlon procede en su totalidad de fuentes renovables.\u00a0<\/span><\/p>\n

10. Autoconsumo<\/b><\/h2>\n

\"\"<\/p>\n

Cuenta con la primera planta fotovoltaica en marquesina destinada al autoconsumo en el municipio sevillano de Alcal\u00e1 de Guadaira. Puesta en marcha con Helexia, cuenta con una superficie de 7.231 m2 y cubre una totalidad de 354 plazas de parking. Tiene una potencia de 787 KWp o, lo que es lo mismo, una producci\u00f3n de energ\u00eda anual de 1290 MWh. Con esta iniciativa, Decathlon dejar\u00e1 de emitir 207 toneladas de CO2 a la atm\u00f3sfera.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Respetar el terreno de juego que es la naturaleza<\/p>\n","protected":false},"author":29,"featured_media":100403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6390],"tags":[1235],"class_list":["post-100368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decalogo-sostenible","tag-decathlon"],"acf":[],"yoast_head":"\nEl dec\u00e1logo sostenible de\u2026 Decathlon - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=100368\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dec\u00e1logo sostenible de\u2026 Decathlon - 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