{"id":100086,"date":"2020-07-10T13:11:52","date_gmt":"2020-07-10T11:11:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=100086"},"modified":"2020-07-10T13:11:52","modified_gmt":"2020-07-10T11:11:52","slug":"la-crisis-actual-provoca-la-repentina-salida-de-ferran-lopez-de-mccann","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100086","title":{"rendered":"La crisis provoca la repentina salida de Ferr\u00e1n L\u00f3pez de McCann"},"content":{"rendered":"
\"La
Ferr\u00e1n L\u00f3pez.<\/figcaption><\/figure>\n

McCann ha anunciado la salida de Ferr\u00e1n L\u00f3pez, hasta la fecha, director creativo ejecutivo de la empresa, incorporado a finales del a\u00f1o pasado, con el objetivo de contribuir en la internacionalizaci\u00f3n de los trabajos de la agencia y aportar una nueva visi\u00f3n en la forma de conectar con personas, marcas y tecnolog\u00eda.<\/b><\/p>\n

La crisis sanitaria del COVID-19 que atraviesa el sector publicitario <\/b>y, por consiguiente, la cancelaci\u00f3n de diferentes proyectos<\/b>, ha generado cambios en la estructura de la compa\u00f1\u00eda, ocasionando la salida de Ferr\u00e1n L\u00f3pez, poco m\u00e1s de ocho meses despu\u00e9s de su llegada. <\/a><\/p>\n

El profesional ha se\u00f1alado que siente \u201cuna gran frustraci\u00f3n por tener que abandonar as\u00ed este proyecto que apenas empezaba,<\/b> pero pertenezco a una generaci\u00f3n que ha construido su carrera zigzagueando entre crisis inesperadas<\/b> y si algo tengo claro es que este infortunio no me va a paralizar. Al contrario, veo esta situaci\u00f3n como una oportunidad generacional. <\/b>Todos esos \u2018h\u00edbridos\u2019 que estamos acostumbrados a trabajar con tecnolog\u00eda y entornos colaborativos o incluso deslocalizados tenemos una gran oportunidad de llevar a cabo una transformaci\u00f3n profunda de la industria de la creatividad\u201d.
\n<\/b><\/p>\n

Y, acerca de esta situaci\u00f3n mundial, Ferr\u00e1n L\u00f3pez a\u00f1adi\u00f3 que espera \u201cque estos tiempos dif\u00edciles nos vayan juntando por todo el mundo. Esto va m\u00e1s all\u00e1 de encontrar nuevas formas de seducir al consumidor entre presupuestos menguantes<\/b>. Se trata de apostar por un cambio radical<\/b>, no s\u00f3lo en c\u00f3mo diferenciamos marcas, sino tambi\u00e9n en c\u00f3mo estas marcas generan su negocio. Y tambi\u00e9n de revisar nuestro rol en la sociedad. <\/b>Personalmente tengo unas ganas infinitas de canalizar esta energ\u00eda para escribir ese futuro\u201d<\/p>\n

El profesional aterriz\u00f3 en McCann desde Londres donde trabaj\u00f3 durante casi siete a\u00f1os como director creativo y consultor freelance <\/b>para algunas de las mejores agencias y marcas de Europa: AMV BBDO, Wieden+Kennedy, Nike Studio London, JWT Amsterdam, The Martin Agency, VCCP o Poke<\/b>, entre otras.<\/p>\n

Con un centenar de premios en los principales festivales internacionales,<\/b> destaca su participaci\u00f3n en proyectos como \u2018The Next Rembrandt\u2019 para ING,<\/b> por el que gan\u00f3 dos  Grand Prix (Digital y Data) y el Innovation Lion en Cannes Lions 2016;<\/b> \u2018The Coffee Line\u2019 para Shell, \u2018We Are David Bailey\u2019 para Samsung o \u2018The Ball Make Us More\u2019 para Nike.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

McCann ha anunciado la salida de Ferr\u00e1n L\u00f3pez, hasta la fecha, director creativo ejecutivo de la empresa, incorporado a finales<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-100086","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nLa crisis actual provoca la repentina salida de Ferr\u00e1n L\u00f3pez de McCann<\/title>\n<meta name=\"description\" content=\"La crisis actual del sector publicitario y, por consiguiente cancelaciones de proyectos, ha provocado la repentina salida de Ferr\u00e1n L\u00f3pez de McCann\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=100086\" \/>\n<meta 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