{"id":100056,"date":"2020-07-09T15:38:39","date_gmt":"2020-07-09T13:38:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=100056"},"modified":"2020-07-09T15:38:39","modified_gmt":"2020-07-09T13:38:39","slug":"loteria-de-navidad-campana-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=100056","title":{"rendered":"Loter\u00eda de Navidad. &#8216;Este an\u0303o, tenemos ma\u0301s ganas que nunca de repartir suerte&#8217;"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-100058\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg\" alt=\"Loteria-Navidad-2020-campana-web\" width=\"345\" height=\"488\">Ya hay Loter\u00eda de Navidad en los 11.ooo puntos de venta de la red comercial de Loter\u00edas y tambi\u00e9n nueva campa\u00f1a del Sorteo m\u00e1s popular del a\u00f1o, firmada por Contrapunto BBDO. Los protagonistas de esta a\u00f1o son los loteros. <\/strong><\/p>\n<p style=\"font-weight: 400;\">En una ruega de prensa virtual,&nbsp;Jesu\u0301s Huerta, presidente de Loter\u00edas, ha se\u00f1alado que la campa\u00f1a \u00abvuelve&nbsp;<strong>a homenajear<\/strong>, un an\u0303o ma\u0301s,&nbsp;<strong>a la cultura<\/strong>, que nos define y nos engrandece como sociedad\u201d.&nbsp;<\/p>\n<p style=\"font-weight: 400;\">Esta fase de comunicaci\u00f3n de Loter\u00edas en verano siempre se hab\u00eda caracterizado por ser m\u00e1s fresca, muchas veces utilizando el humor y, aunque siempre cercana, nunca en el mismo nivel de emotividad que la fase de campa\u00f1a que arranca en noviembre. Sin embargo, la crisis que vivimos ha girado el tono, tal y como queda plasmado en el mensaje principal de la campa\u00f1a:&nbsp;<strong><em>\u201cEste a\u00f1o, tenemos m\u00e1s ganas que nunca de repartir suerte\u201d.<\/em><\/strong><\/p>\n<p>La campa\u00f1a arranca el 9 de julio y durante las semanas de verano&nbsp;se alternar\u00e1n <strong>diferentes creatividades en todos los medios y lugares<\/strong>: amplia presencia en exterior en diferentes circuitos, tanto digitales como papel; televisi\u00f3n, cine, digital, prensa, revistas, suplementos, acciones especiales en playas y dentro de la App WAZE para facilitar informaci\u00f3n pr\u00e1ctica de los puntos de venta de Loter\u00eda de Navidad.<\/p>\n<p style=\"font-weight: 400;\">Para este Sorteo estara\u0301n disponibles un total de 172 millones de de\u0301cimos. Asi\u0301, la emisio\u0301n consta de 172 series de 100.000 nu\u0301meros cada una. Dicha emisio\u0301n alcanza los 3.440 millones de euros, de los que se reparte un 70% en premios. Es decir, que el pro\u0301ximo 22 de diciembre el Sorteo de Navidad repartira\u0301&nbsp;<strong>2.408 millones de euros en premios<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>Loteri\u0301as colabora para promover la justicia social<\/strong><\/p>\n<p style=\"font-weight: 400;\">&nbsp;Jesu\u0301s Huerta tambie\u0301n ha recordado que Loteri\u0301as y Apuestas del Estado sigue colaborando para promover la justicia social y la igualdad entre los ciudadanos. Durante estas semanas de confinamiento, Loteri\u0301as ha ayudado a los colectivos ma\u0301s vulnerables de nuestra sociedad a trave\u0301s de la colaboracio\u0301n con entidades con las que trabaja habitualmente como Cruz Roja, Ca\u0301ritas o la Asociacio\u0301n Espan\u0303ola contra el Ca\u0301ncer. Asi\u0301 ha ayudado a ma\u0301s de 200.000 personas facilita\u0301ndoles alimentos, material sanitario o productos de primera necesidad y realizando tareas de acompan\u0303amiento, gestiones o asistencia telefo\u0301nica para conocer la situacio\u0301n de los mayores, sus necesidades, y brindarles la asistencia requerida.<\/p>\n<p><iframe loading=\"lazy\" title=\"Loter\u00eda de Navidad campa\u00f1a verano 2020 \u2013 \u201cM\u00e1s ganas que nunca\u201d - 45\u201d [Oficial]\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/2615GK0gCaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya hay Loter\u00eda de Navidad en los 11.ooo puntos de venta de la red comercial de Loter\u00edas y tambi\u00e9n nueva<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-100056","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a Loter\u00eda de Navidad 2020: M\u00e1s ganas que nunca de repartir suerte<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a veraniega de Loter\u00eda de Navidad cambia su habitual tono para cargarse de emotividad en un a\u00f1o marcado por la crisis COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=100056\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a Loter\u00eda de Navidad 2020: M\u00e1s ganas que nunca de repartir suerte\" \/>\n<meta property=\"og:description\" content=\"La nueva campa\u00f1a veraniega de Loter\u00eda de Navidad cambia su habitual tono para cargarse de emotividad en un a\u00f1o marcado por la crisis COVID-19.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=100056\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T13:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Loter\u00eda de Navidad. &#8216;Este an\u0303o, tenemos ma\u0301s ganas que nunca de repartir suerte&#8217;\",\"datePublished\":\"2020-07-09T13:38:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056\"},\"wordCount\":451,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Loteria-Navidad-2020-campana-web.jpg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=100056\",\"name\":\"Campa\u00f1a Loter\u00eda de Navidad 2020: M\u00e1s ganas que nunca de repartir suerte\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Loteria-Navidad-2020-campana-web.jpg\",\"datePublished\":\"2020-07-09T13:38:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La nueva campa\u00f1a veraniega de Loter\u00eda de Navidad cambia su habitual tono para cargarse de emotividad en un a\u00f1o marcado por la crisis COVID-19.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=100056\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Loteria-Navidad-2020-campana-web.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Loteria-Navidad-2020-campana-web.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=100056#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loter\u00eda de Navidad. &#8216;Este an\u0303o, tenemos ma\u0301s ganas que nunca de repartir suerte&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campa\u00f1a Loter\u00eda de Navidad 2020: M\u00e1s ganas que nunca de repartir suerte","description":"La nueva campa\u00f1a veraniega de Loter\u00eda de Navidad cambia su habitual tono para cargarse de emotividad en un a\u00f1o marcado por la crisis COVID-19.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=100056","og_locale":"es_ES","og_type":"article","og_title":"Campa\u00f1a Loter\u00eda de Navidad 2020: M\u00e1s ganas que nunca de repartir suerte","og_description":"La nueva campa\u00f1a veraniega de Loter\u00eda de Navidad cambia su habitual tono para cargarse de emotividad en un a\u00f1o marcado por la crisis COVID-19.","og_url":"https:\/\/ipmark.com\/?p=100056","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-07-09T13:38:39+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=100056#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=100056"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Loter\u00eda de Navidad. &#8216;Este an\u0303o, tenemos ma\u0301s ganas que nunca de repartir suerte&#8217;","datePublished":"2020-07-09T13:38:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=100056"},"wordCount":451,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=100056#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=100056","url":"https:\/\/ipmark.com\/?p=100056","name":"Campa\u00f1a Loter\u00eda de Navidad 2020: M\u00e1s ganas que nunca de repartir suerte","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=100056#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=100056#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg","datePublished":"2020-07-09T13:38:39+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La nueva campa\u00f1a veraniega de Loter\u00eda de Navidad cambia su habitual tono para cargarse de emotividad en un a\u00f1o marcado por la crisis COVID-19.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=100056#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=100056"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=100056#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2020\/07\/Loteria-Navidad-2020-campana-web.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=100056#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Loter\u00eda de Navidad. &#8216;Este an\u0303o, tenemos ma\u0301s ganas que nunca de repartir suerte&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/100056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100056"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/100056\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}